Skip to main content

Knowledge Base

What is a “My Lane Statement” and how do you create it?

What it is

A My Lane Statement is one sentence that tells people:

  • who you help
  • what result you help them get
  • how you do it
  • when you’re most useful (the messy situation)

Think of it like a “This is what I’m good at” sentence — but clear and specific, not fluffy.

If you don’t have a lane statement, you sound like:

“I’m open to anything.”And that makes people unsure where to place you.

How to create it (easy steps)

Use this simple template:

I help {WHO} achieve {RESULT} by {METHOD}, especially when {CONSTRAINT}.

Step-by-step:

  1. WHO = Which group of people at work do you help?Examples: sales teams, project teams, founders, customer support, operations teams
  2. RESULT = What gets better because of you?Examples: faster delivery, higher revenue, fewer mistakes, lower costs
  3. METHOD = What do you actually do to make it better?Examples: fix process, build systems, coach people, improve tools, plan better
  4. CONSTRAINT = When is it messy and they really need help?Examples: growth chaos, deadlines slipping, lots of change, too many problems at once

Example

I help project teams hit deadlines by improving planning and accountability, especially when the schedule is slipping and everyone is firefighting.

Another example:

I help sales teams grow pipeline by improving targeting and follow-up, especially when leads are coming in but deals aren’t closing.